As Global Crisis Unfolds, TMA Membership Is a Necessity
TMA professionals have tackled issues far and wide and are no strangers to the new and unknown. While this issue of the JCR focuses on the realm of cannabis, the underlying story is that of a world that is still largely unknown. Canada fully legalized the recreational use of cannabis in 2018. On...
As Global Crisis Unfolds, TMA Membership Is a Necessity
TMA is not just a name or any association; it is a brand. And like all brands of distinction, the power behind the brand is fueled by, and fuels, the audience it serves. The TMA brand is characterized by what I call “actionable optionality,” because, like the brand itself, TMA is an organization in...
As Global Crisis Unfolds, TMA Membership Is a Necessity
Welcome to the year of IMPACT to INNOVATION. Welcome to the world of TMA Tomorrow, brought to you by the unrestrained power of pure TMA imagination. Together we journey into 2021 more empowered, more emboldened, and more confident than ever before. In our pivot with purpose in 2020, we showed...
As Global Crisis Unfolds, TMA Membership Is a Necessity
As 2020 comes to a close, we look back on a year that started much differently than it will end. It started with a high at the 2020 DIC and in a strange twist of unexpected fate, will close on an even higher note because of TMA Innovation. Few words can express my gratitude to a leadership,...
As Global Crisis Unfolds, TMA Membership Is a Necessity
Change does not come easily to many of us. It happens all around us all the time, however. Sometimes in small doses. Sometimes out of necessity. Sometimes fast and furiously when we are least prepared for it and are forced to grapple with how to digest and accept it. The pandemic has put change at...
As Global Crisis Unfolds, TMA Membership Is a Necessity
A pivot with purpose is only as impactful as the people who make it so. And as we journey into TMA Tomorrow, our pivot with purpose has been defining, perhaps generationally so. We have defined tomorrow by embracing today. We have pivoted to adapt to an ever-changing landscape made especially...
I have often talked about how TMA has pivoted with purpose and, even before the pandemic, was creating a new pathway to TMA Tomorrow. The current state of affairs, however, has accelerated that charge, and at the forefront of it all is technology. The advent of a global pandemic has shown that...
As Global Crisis Unfolds, TMA Membership Is a Necessity
While much of the world at large has been stilled as a result of the COVID-19 crisis, the restructuring world is moving at warp speed. Our state of preparedness as professionals will now be tested, and we at TMA are at the ready. These past few months have tested so much in so many of us. It has...
As Global Crisis Unfolds, TMA Membership Is a Necessity
The relevancy of an organization is different at different points in time. A few years ago, TMA was struggling to grow its membership, as the elongated period of post-2008 prosperity continued. Yet we persevered because the professionals who comprise TMA Nation knew the value of membership,...
In these extraordinary times, this is our moment to shine. Never before have the terms #BetterTogether and #Opportunity2Impact taken on a more powerful meaning in real time than they do today. We, the professionals of TMA, are on the front lines of combat, prepared to bring back an economy that is...