Join TMA of West Michigan for this exciting event featuring the successful turnaround story of Founders Brewing Co. Listen as Brian May, VP of International Business at Founders Brewing Co., shares the story of Founders'business launch, beginning struggle and incredible turnaround: placing Grand Rapids, Michigan on the map for brewing hot-spots. Then receive a behind-the-scenes tour of this amazing facility.
You won't want to miss this compelling story of radical transformation. After all this company believes your should life with " zero regrets".
Founders Brewing Co. was established in 1997 by two craft beer/home brewing enthusiasts—Dave Engbers and Mike Stevens. They both had stead jobs when they decided to chase their dreams- which meant writing a business plan, quitting their jobs, and taking out giant loans. They figured if you're going to live life, you ought to live it hard without regrets.
After some initial challenges and making well balanced but unremarkable beers, they were on the verge of bankruptcy... so close in fact, that they purchased bolt cutters just in case the bank locked them out of their facility. It was then that they committeed to brew the kind of beer that got them excited about brewing in the first place:“complex, in-your-face ales, with huge aromatics, bigger body, and tons of flavor”. Today Founders “doesn’t brew beer for the masses.” However, they now rank among the top 30 largest craft breweries in the U.S and have received awards from numerous sources, including: World Beer Cup, European Beer Star, Great American Beer Festival, RateBeer and BeerAdvocates.
100% family owned and founded in 1890, Mahou San Miguel, has been Spain’s leading brewing company for 125 years. With eight centers, spanning across the globe, Mahou San Miguel purchased a minority stake in Founders Brewing Co. in 2015. Together they are focused on long-term strategic growth, with a commitment to brand longevity and product quality.