TMA West Michigan Announces a HYBRID SPECIAL EVENT
What to Say or Not to Say:
Crisis communication tips during a public turnaround
Agenda: 4:30 PM - 5:20 PM Registration, Networking and Refreshments
5:20 PM - 5:30 PM Welcome and Announcements
5:30 PM - 6:30 PM Panel Discussion
6:30 PM - 6:40 PM Audience Q & A
6:40 PM- 7:00 PM Wrap-Up and Networking
***7:00 PM - 8:15 PM Additional Cocktails sponsored by TMA WM NextGen and NOW Affinity Groups located at the IDC (a speak-easy style bar inside the Amway)
Join TMA West Michigan members, sponsors and guests as we welcome members of Lambert & Co for a special educational panel. A Top-10 Nationally rated IR Firm, Lambert & Co. specializes in public relations, investor relations and brand communications. With a practice spanning industries such as: healthcare, biotech, automotive, food and beverage, tourism and hospitality, development and public affairs, they are one of the leading firms when it comes to public crisis and reputation management.
Listen as they share their passion and experience on the complex topic of what to say and not to say during a public turnaround!
Topics to include:
*Handling a high profile turnaround Case? What the media wants to know and how to advise your clients.
*How the media approaches coverage of high profile turnarounds.
*Whoa! That’s wrong! Fixing stories when the facts are wrong.
*Case Studies such as: City of Detroit, Kmart, the Detroit Big3
Traci Courter, Mercantile Bank
Traci L. Courter is a 24-year veteran of the banking industry primarily focusing on commercial loan workout. She is presently First Vice President of Commercial Risk Assets at Mercantile Bank of Michigan.
Brent Snavely, Lambert & Co.
Brent Snavely is a senior director at Lambert working closely with the firm’s automotive and mobility, non-automotive manufacturing and private equity clients. He also provides strategic media relations counsel firm-wide and is part of the firm’s crisis communications team.
Jeff Gaunt, Lambert & Co.
Jeff Gaunt is a senior director in Lambert’s Grand Rapids office and leads the firm’s Crisis & Reputation practice group. With more than 15 years of experience in media and strategic communications, Jeff manages account teams across a wide variety of industries, including energy, health care, manufacturing, education and public policy. He has also supported Lambert clients on a range of reputational threats and issues, from cyber attacks and environmental contamination to product failures, criminal misconduct and plant closings.
Mike Houston, Lambert & Co.
Mike Houston leads Lambert’s Capital Markets practice group serving publicly held and private emerging growth companies, as well as a variety of private equity and venture capital funds. He brings a balanced financial and marketing perspective to the firm, with more than a decade of experience in investor relations, marketing, sales strategy, product development and corporate communications.
By attending this event, you recognize that you are attending at your own risk, and you agree to not hold the venue, the program's organizers, or any attendees responsible should you contract any communicable disease around the time of the event.
*All individuals planning to attend must adhere to the CDC's recommended preventative measures at all times while on site.
*Please do not attend if you have a fever, are experiencing any symptoms of Covid-19 or have been exposed to Covid-19 within the last 14 days.