A year ago, I walked through the doors of TMA headquarters in Chicago and started an unbelievable journey, one wrought with challenges to overcome, opportunities to create, and the foundation of what would become the year of opportunity.
As I move into my second year as TMA CEO, I wanted to highlight what we have achieved and where we have yet to go. And while many challenges still remain, because of you, our volunteer leaders and members, we have created a new feel, a new direction, and a renewed confidence in the power of TMA.
Working first with current TMA Global Chair, then President, Kevin A. Krakora, CTP, I was introduced to the world of opportunity that was to be the next iteration of TMA. Following an Annual that showcased our TMA luminaries—our Hall of Fame inductees—one of the marquee goals of Kevin’s presidency became a reality and the International Strategy Working Group was launched. Today, through Kevin’s leadership and guidance, that group has laid the foundation for the future of TMA internationally.
When current TMA Global President Jeffrey Hampton started his tenure in January, the year of opportunity, connectivity, and a more forward-facing TMA began. One of the crowning achievements of this mission has been the educational content at this year’s Annual, which in breadth and scope surpasses anything TMA has ever done before.
The challenges of this year were clear from the start. Create better connectivity between TMA Global and our chapters and among our chapters, and better define what it means to be a TMA member. Make our committees more purposeful, our goals clearer, and the results of our efforts more visible.
Chapter visits led to conversations and engagement with leaders that resulted in a new direction for many. Some boards refined their roles. Others talked with us about the need to better define our value proposition. Still others sought assurances that TMA Global is truly a partner, supporter, and leader. Clarity, connectivity, support. All things we set out to impart. All things we knew we needed to do. All things we did.
Perhaps the greatest challenge of the year was creating consistency in our messaging and ensuring that we supported that messaging. This became the basis of our value proposition, starting with our professional diversity. This led Jeffrey and I to create the member value proposition of building your personal brand and developing your professional network. Then Jeffrey and I took these value propositions on the road and began to share them far and wide.
From there, the story started to take shape, and we created a message about how we are 52 chapters strong and growing, how we are the room that completes your professional conversation, and how our TMA has something for everybody, with more than 400 networking and education opportunities available annually to all of our members, whenever they want to engage and wherever around the world they choose to connect. This is the power of TMA.
Having laid the foundation, we now move from opportunity to impact, to ensuring that we create an ever more meaningful experience for our members. The many initiatives we have started will continue. We will tap into the diversity we have achieved in our pool of board candidates for their fresh perspectives, and we will continue to build consistency in messaging about the value, the mission, and the brand that is TMA.
Today we stand more forward-facing. Today we stand more connected. Today we stand for consistent values that are shared systemwide. From here, we will journey into a year where this Big Tent continues to grow and is ever more impactful for all of you. This is our time to shine. We are TMA proud and will continue to be as we move from opportunity to impact in 2020.