Retail in Crisis: Communicating Through the Coronavirus
By Jennifer E. Mercer, Partner, Paladin Management Group
These are unprecedented times. In a matter of days, the coronavirus pandemic virtually shut down American society, and with it, the wheels of industry came to a standstill. There is not one industry that has not been hit with the repercussions of this virus. In fact, “hit” may be an...
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Jennifer E. Mercer is a partner with Paladin Management Group and leader of the firm’s Strategic Communications group. She has more than 20 years of experience providing strategic communications counsel to companies large and small. With a career rooted in financial and business communications, Mercer is an expert at creating both internal and external communication strategies around important initiatives, including corporate messaging, strategic planning, public relations, litigation support, and reputation and crisis management.