Privacy Mandates Threaten to Upend the $249 Billion Digital Advertising Market
By Justin Eisenband, Managing Director & John DeFriest, Director, FTI Consulting
Over the last decade, digital has become the dominant channel in advertising due to its combination of extensive reach and strong, measurable ROI performance. Digital’s primary competitive advantage over traditional forms of advertising, such as linear TV, radio, print, and out-of-home, is the...
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John DeFriest is a director in FTI Consulting’s Publishing + Digital Media practice, helping newspapers, digital native publishers, magazines, and B2C and B2B software providers grow revenue and develop strategies to accelerate digital transformation. DeFriest specializes in digital subscriptions, consumer marketing, financial & operational modeling, and operational improvement.
Justin Eisenband is a managing director and leads FTI Consulting’s Publishing + Digital Media practice. He has provided strategic advisory services in the digital media, television, and publishing sectors for over a decade. Eisenband brings expertise on a range of subjects involving growth strategy, cost optimization, analytics development, operational benchmarking, and organizational design. He has supported dozens of clients in digital transformation, helping companies in shifting from legacy business models and cost structures to become digital-centric companies.